The Big Cold Turkey Foundation

ALL NET PROCEEDS OF THIS PROJECT ARE INVESTED INTO PROGRAMMES AND INITIATIVES CONCERNED WITH YOUTH AT RISK, OR IN RECOVERY FROM, DRUGS & ALCOHOL ABUSE.

WHAT WE DO – EDUCATION

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‘Behold The Man’ is a social photographic project by ASHA’s creative director Marksteen Adamson. The exhibition is an exploration of mind, body and soul through a two-year collaborative study with Alan Dainton, a homeless beggar in Cheltenham battling addiction.

Three large portraits of Alan are displayed as a triptych, with a supporting video that documents Alan’s journey. Visitors are invited to contemplate three images of Alan, each representing a different state of mind. They then have an opportunity to help Alan and others in similar situations by purchasing the supporting book, posters and postcards. The money spent is exchanged for the equivalent in gold plastic coins which are use to vote on charitable options. Giving the money to:

Sustenation: Directly to Alan.
Intervention: One years rehabilitation for Alan or someone similar.
Prevention: Projects concerned with youth at risk or in recovery from drugs and alcohol.

The project has received generous donations from the public while increasing awareness and interest around the topic of homelessness and addiction. Votes in the coin drop were overwhelmingly in favour of ‘Prevention’. This money was therefore donated to the local YMCA.

The book contains the thesis for the project as well as latest Home office figures on drugs and homelessness in the UK. The back page is embossed with Alan’s signature and cover unfolds to become a poster.

The high production values of the book deliberately juxtapose the subject. The aim is to make readers feel slightly uncomfortable that so much effort has been devoted to what most people would deem a hopeless case of addiction and disregard for society. The overarching idea for the book was to make something beautiful and significant out of the dirt and chaos of Alan’s world.

Two weeks after the exhibition, Alan decided to stay off Heroin and is now in sheltered accommodation in the Cheltenham YMCA. He is working on a recovery programme.

Alan Dainton - “If this project just helps one kid stay off drugs, it would still have been worth it.”

See the Behold the Man feature in Design Week

Hear Marksteen Adamson talking to Premier Christian Radio about his exhibition Behold The Man

Project synopsis

Alan update


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Behold the Man talk at Cheltenham Literature Festival

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Behold The Man. Marksteen interview with Chris Baxter on BBC Radio

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Behold the man Marksteen interview on Premier Radio

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Big thanks to Aled Thomas for surprise BIG INTERVIEW

Click here

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